{"product_id":"society-coffee-colombia-coffee-competition-coffee-villa-betulia-maragesha-natural","title":"Society Coffee Colombia Coffee Competition Coffee- Villa Betulia Maragesha Natural","description":"\u003cdiv class=\"zp8uy2\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eSociety Coffee Colombia Coffee Competition Coffee- Villa Betulia Maragesha Natural\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003eRoast Level: Medium\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eOrigin: Colombia\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eTasting Notes: \u003cspan\u003ePink Grapefruit marmalade | Dark Chocolate Brownie | Cherry Liqueur\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMore Info\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan class=\"lexxy-content__bold\"\u003eA Coffee That Reached the World Stage\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis is also the same variety that captured global attention through \u003cspan class=\"lexxy-content__bold\"\u003eHonoka Kawashima\u003c\/span\u003e, New Zealand Barista Champion, who took “Maria” — her name for Maragesha — all the way to the \u003cspan class=\"lexxy-content__bold\"\u003eWorld Barista Championship in Busan 2024\u003c\/span\u003e, placing \u003cspan class=\"lexxy-content__bold\"\u003e4th in the world\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eChosen for its syrupy texture, floral intensity, and layered sweetness, the coffee became central to a routine built around simplicity, connection, and storytelling. Together, Honoka and Luis Anibal introduced Maragesha to the world stage—not as a novelty, but as a coffee with genuine depth and identity.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan class=\"lexxy-content__bold\"\u003eOrigin \u0026amp; People- Luis Anibal Calderon\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eVilla Betulia is often described as a living coffee museum—home to some of the world’s rarest and most experimental varietals including Sidra, Wush Wush, Chilli Bourbon, Yellow Pacamara, and now Maragesha. Luis Anibal has spent decades pushing Colombian coffee forward through cultivation, innovation, and relentless curiosity. Coffee isn’t just farming here—it’s exploration. And Maragesha may be his most exciting discovery yet.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan class=\"lexxy-content__bold\"\u003eProcessing – Where It Gets Interesting\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFor this lot, Luis Anibal and the Cofinet QC team opted for a \u003cspan class=\"lexxy-content__bold\"\u003eNatural process with short fermentation\u003c\/span\u003e. The goal wasn’t to overpower the variety with processing—but to preserve clarity while enhancing sweetness and texture. Cherries are selectively handpicked, carefully sorted, and dried slowly to maintain structure and aromatic complexity. It’s controlled, intentional processing designed to let Maragesha speak clearly.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan class=\"lexxy-content__bold\"\u003eIn This Cup \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe first thing you notice is texture. Heavy-bodied, coating, syrupy. Then comes the layered sweetness—dark chocolate, cherry liqueur, and subtle herbal complexity wrapped together with remarkable clarity. The acidity is bright, but balanced by a deep, boozy sweetness reminiscent of dark stone fruit and liqueur chocolates.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAs the cup cools, notes of brownie batter, cacao nibs, and bittersweet aperitif emerge. The finish dries gently like high-percentage dark chocolate.\u003c\/p\u003e\n\u003cp\u003eThis is not a delicate Gesha. This is Gesha with weight.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan class=\"lexxy-content__bold\"\u003eWhy We Like It \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAt Society Coffee Roasters, we’re drawn to coffees that challenge assumptions while still remaining grounded in quality and drinkability. Maragesha feels familiar and completely new at the same time. It carries the florals and elegance of Gesha, but with the structure, texture, and intensity of something far bolder. It’s a coffee that rewards attention—but never feels performative.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan class=\"lexxy-content__bold\"\u003eBrewing\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis coffee loves \u003cspan class=\"lexxy-content__bold\"\u003ehigher extraction and higher strength\u003c\/span\u003e.\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli value=\"1\"\u003e Best as \u003cspan class=\"lexxy-content__bold\"\u003efilter\u003c\/span\u003e with slightly higher dose ratios \u003c\/li\u003e\n\u003cli value=\"2\"\u003e Excellent as a rich, syrupy \u003cspan class=\"lexxy-content__bold\"\u003eespresso\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli value=\"3\"\u003e Push extraction carefully to unlock texture and cherry liqueur sweetness \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUnder-extracted brews lean sharp and fresh-fruited. Well-extracted brews become deep, coating, and incredibly layered. Villa Betulia Maragesha Natural isn’t just a rare coffee. It’s a glimpse into where coffee can still go when curiosity, trust, and craftsmanship meet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Society Coffee","offers":[{"title":"125g (Tin) \/ Whole Bean","offer_id":45325560971446,"sku":"SCR-SOC-08","price":30.0,"currency_code":"NZD","in_stock":true},{"title":"1kg (Bag) \/ Whole Bean","offer_id":45325561004214,"sku":"SCR-SOC-08","price":175.0,"currency_code":"NZD","in_stock":true},{"title":"250g (Bag) \/ Whole Bean","offer_id":45325561036982,"sku":"SCR-SOC-08","price":55.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/9943\/2024\/files\/2026_Single_Tin_with_Tasting_Card_Maragesha.png?v=1785891716","url":"https:\/\/www.thecoffeecollective.co.nz\/products\/society-coffee-colombia-coffee-competition-coffee-villa-betulia-maragesha-natural","provider":"The Coffee Collective","version":"1.0","type":"link"}