Get to know RUDE Coffee! Fair Trade, Organic coffee, enhanced with natural Nootropics to reduce the negative side effects of caffeine, improve mental clarity and decrease brain fog. RUDE's mission is to make coffee even better by using science, ethics and a quality product to reduce the negatives and boost the positives of coffee.
RUDE have created a high performance, clean conscience, side-effect free and delicious drink that combines nootropics and fair trade organic coffee with a brand that is focused on improving mental wellbeing and empowering people to take control of their lives.
You are now able to purchase RUDE Coffee online at The Coffee Collective, and have this delivered directly to your door!
Get to know RUDE Coffee
Why did you create RUDE coffee?
We love coffee but hated the anxiety that came with it, so our founder discovered scientifically proven natural ingredients that reduced the negative side effects of caffeine and thought it would be rude not to share it with others who have the same problem.
Our deeper 'WHY' is to inspire conversation around anxiety and mental health, ultimately supporting social change that improves the mental health culture in New Zealand.
What are Nootropics?
Nootropics are substances that improve cognitive function, mental performance and mental health, particularly improving executive functions like memory, creativity, focus and motivation.
Nootropics are rapidly growing in popularity due to today’s highly competitive society and deteriorating mental health. Natural substances that can improve your life, now that sounds good to us and that’s why we are so passionate about nootropics.
How does RUDE reduce the anxiety and jitters of coffee?
Due to an incredible natural amino acid called L-theanine that is found in green tea leaves.
Green tea contains caffeine and the plant naturally balances this with L-theanine, so we are simply replicating what mother nature already figured out by balancing out the caffeine in coffee the same way.
L-theanine is proven to have a synergistic effect with caffeine to reduce anxiety, jitters and stress by calming the central nervous system through having a direct effect on neurotransmitters in the brain.
L-theanine also helps to regulate serotonin and dopamine levels in the body, which are chemicals that are ultimately responsible for mood.
Is RUDE coffee fair trade and organic?
Yes, our coffee is sourced from a union in East Africa that ensures all workers and farmers are paid a fair amount for the coffee while strengthening the local industry and creating opportunities previously unattainable for the growers.
Is RUDE Vegan, Gluten, Nut and Soy free?
Yes, our formula has no animal products, gluten, nuts or soy.
Our goal is to make coffee accessible to drink for more people, hence our focus on reducing side effects, but we also made sure to not add any ingredients that some people can’t consume.
Our product is packaged in a facility that also packages products containing milk, soy, egg, gluten, wheat, fish, peanuts, tree-nuts and sulphites, so if you are ultra allergic to any of those, we recommend double-checking with your healthcare professional.
Is RUDE a natural product?
Yes, every ingredient in our formula is found naturally in different plants around the world. The coffee is from organic green coffee beans, the MCT oil powder is derived from coconuts, the L-theanine is found in green tea leaves and the monk fruit extract is, you guessed it, monk fruit.
How does RUDE reduce the energy crash of coffee?
Due to the MCT oil which slows down the absorption of caffeine, reducing the infamous energy crash and providing a more sustained energy hit, while also being a powerful energy source for the brain and body to help decrease brain fog.
The MCT oil also adds a beautiful creamy texture and enhances the flavours of the organic coffee.